As you know, changes in business are happening at such a fast rate it can be challenging to keep up. And 2015 promises an abundance of changes in the business landscape. We’re highlighting three of the biggest trends in 2015, so you can catch the wave and profit. Keep reading to learn what they are.

The Dawning of Generation Z

In 2015, the oldest members of Generation Z will be turning 21. As they become powerful consumers and begin to enter the workforce, sweeping changes are about to change businesses. Generation Zer’s are attracted to risk, view failure as a learning lesson, and most importantly value innovation and new, creative solutions.

Besides a heavy reliance on smartphones, they’re a mobile bunch even when it comes to living situations and buying products. Brands will do best when they hire the Generation Zer’s for internships and entry-level positions to get an understanding of the population. Companies that do so will have first pick of the talent as they graduate.

Business Embraces the Internet of Things

Bigger than just the connection to all different devices, the Internet of Things or IoT includes billions of things from a FitBit to a factory. Poised to take huge bounds in 2015, the Internet of Things is project to grow to 25 billion this year.

This system connects objects together through the internet so you can control all devices you own from your office coffee maker to highly profitable business solutions. When a business is completely connected, that company can receive information immediately and adapt at the speed of light. An astounding 68 percent of companies are already investing in the Internet of Things. Yours should too.

Going Paperless Once-and-For All

Besides its positive environmental impact, paperless technology is more efficient and organized. Companies that

can find documents with a simple search, are much more productive than those that need to waste valuable time sorting through the filing cabinet.

Besides helping organize information, a paperless office also allows for more employee flexibility and the ability to work from home. This can increase employee satisfaction for businesses.

Are You Ready for the Business Trends of 2015?

Now that the New Year is here, it’s time to seize these trends and take advantage of them. Beat your competition to the punch and gain an edge. As you invest your business’s time and energy into maximizing these trends, you can see a year like no other before.

EKI Digital has worked with businesses of all sizes, and in various industries to help them benefit by understanding, planning, designing, and deploying relevant trends as a tool to improve how they connect customers in new ways and improve their business performance. If you would like to learn more about this service please contact us at

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